The idea of freelance writing, with its flexibility and “be your own boss” potential, has you intrigued. Perhaps you’d like to freelance in addition to a salaried job you already have. Or, perhaps you’d like to become a full-time freelancer. Whichever path you decide to take in the freelance writing world, finding a niche along the way might, or might not, be to your benefit.
In the early days of online writing, it seemed like there were so many niches that it was impossible to choose just one. Instead, many freelance writers chose SEO (Search Engine Optimization) writing, and wrote about everything from the medical industry, to education, to product reviews. However, with all of these writing opportunities also came many “fluff” articles, written only to gain rankings in the search engines.
Once search engine algorithms changed, so too did the SEO writing landscape. Nowadays, if they want better search engine rankings, companies hiring SEO writers have to be more specific in terms of what they’re looking for. So, instead of broad topics, many companies just focus on tech-based articles, while others want only lifestyle articles. Occasionally, companies will also look for freelancers to write SEO blog posts as part of marketing campaigns for businesses.
If you happen to have a background in medicine, such as being a registered nurse, then you might want to consider taking that experience and using it to write medical articles. Have an interest in academic research, with an advanced degree to match? There are a decent amount of academic freelance writing opportunities to be found. Are you a website developer who has a way with words? Tech articles might be the freelance writing option for you.
Are Niches a No-No?
It can be great to specialize in a certain niche while that niche is in demand. However, with the Internet landscape constantly changing, it might be better not to be so specific – after all, just look at what’s happened to SEO writing. Then again, taking a generalized approach isn’t necessarily good, either, particularly as companies/clients can have quite a list of specific writing guidelines and want writers to have similarly specific backgrounds.
The Decision to Diversify
So, taking into consideration both the pros and cons of niches for freelance writing, there’s a way to get around this dilemma. I suggest sitting down and evaluating your current resume. What has most of your work life been based around? What’s your educational background? Is there a topic that you’ve always had an interest in, and have made a point to learn as much about as possible?
Upon self-evaluation, you’ll probably find that there’s something you’re particularly strong in, and that’s where to start if you really do want to select a niche. Then, consider branching off of that first niche into a second niche that you still feel you can write about authoritatively.
Even more ambitiously, think about taking courses having to do with niches that are consistently popular sources of freelance writing opportunities. After all, the more knowledge you have, the more you can write about – the true benefit of diversifying in the ever-changing freelance writing world.
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