Freelancing is one of those professions that has little to no chance of becoming boring – either we’re juggling several projects at a time, or we’re searching for new projects. Of course, it’s all about maintaining a balance between current and future work. The more we establish our online presence through our blogs or websites, the better, and these free promotional resources can make all the difference.
1. Pinterest: This resource is particularly great for freelance designers, chefs, and photographers for obvious reasons, but also for writers. Writers, you say? Yes, because informational pins that link to blog posts or articles can do well – after all, people use Pinterest more for knowledge/ideas than aesthetics.
- Find a good corresponding free image through a website such as Unsplash or Pexels, create vertically rectangular pins with a designer such as Canva, try to post more towards nighttime, include keyword-rich pin descriptions (hashtags aren’t necessary), and look for applicable group boards to join.
- You can have a Pinterest business account for free (it’s the advertising option that incurs costs). When you verify your blog/website’s address, it’s featured prominently on your profile.
2. Twitter: This one really is more for writers; there’s a wonderfully supportive global community of professional and novice writers who like and share each other’s work, which in turn can increase blog/website traffic.
- Hashtags remain an important part of the Twitter experience; #amwriting is one example.
3. YouTube: Obviously, this one is great for freelancers in the media industry. However, it’s a versatile platform that can help most freelance niches – it’s all in the approach, whether it’s an interview, presentation, etc. Create an engaging channel, and upload videos regularly, and thoughtfully.
- Research is an important part of navigating the YouTube platform. Make a list of keywords you either want to use, or have used in your blog/website, and search for those terms, one by one, on YouTube. Use the corresponding filter feature to narrow down results even more; it’s an efficient way to figure out what does and doesn’t work with your aspirational audience.
4. Quora: If you’ve ever used searched for something using phrases like “Why does…?” or “How does…?” you’ve probably found Quora answers among your results. This is a platform for questions to be asked and answered, so it’d only make sense to register as an expert and answer questions associated with your freelancing niche/blog/website.
- Be careful, because it’s against the rules to promote your blog/website directly within an answer. You can, however, include a link within your profile; so, if you make an honest effort to establish your credibility by providing excellent, valuable answers, it’s still a worthwhile promotional tool.
5. Instagram: This one is sort of surprising, because even though it might seem like not all freelance niches can benefit, they actually can. For example, if you decide to post a great picture and include lots of associated, descriptive hashtags, it can naturally draw people to the blog/website link you’ve included right there on your profile, regardless of whether there’s a direct correlation. Just like with Pinterest, it’s better to post in the evening.
- A helpful feature Instagram incorporates as part of the picture posting process is that for every would-be hashtag, there’s the number of pictures that have been posted using said hashtag. It’s a simple way to figure out how to get an optimal amount of views, thereby potentially increasing blog/website traffic!
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