Blogs take a lot of work to reach, and maintain, success. As a freelance blogger, perhaps you’re starting to see real results in terms of both earnings and traffic. With other professional and personal commitments looming in the balance, the prospect of outsourcing content is probably starting to cross your mind. In the freelancing world, it’s important to do a little research before you make any concrete decisions. Thankfully, however, when it comes to the question of outsourcing, there are some clear signs you can look for.
Creative Control Considerations
It’s possible that you’d rather not let others submit content to your blog – that’s understandable! In fact, it might even be more time consuming to do so, depending on the level of control you’d like to maintain. Do you want to strictly dictate the post topics, or let the writers choose, so long as they meet a minimum word count? Will you give the writers access to your blog’s dashboard so that they can upload the content themselves, or are they to send the articles to you on completion?
If you’re intent on editing and uploading everything yourself, then perhaps that’s a sign outsourcing isn’t really the option for you at present. That being said, there are, obviously, security concerns if you do decide to allow dashboard access. Make sure you check what sorts of privacy levels are allowed for contributors via your respective blogging platform.
Then again, you might be completely willing to outsource, but still maintain control over the other administrative tasks, such as marketing. Sure, outsourcing can save you a lot of time, lowering your stress levels accordingly, but it shouldn’t be done if you don’t have the budget for it – adopting a “Oh, it’ll work somehow” mentality for this isn’t the way to go.
Think about how much you generally make from your blog as things currently are, and think about how much of a dent it would make in your operating budget and your revenue if you brought someone else on board. Not much of a dent? A green light for outsourcing!
Who and How to Hire
So, the signs are all pointing favorably towards outsourcing, now it’s time to hire someone who can do the same work you’ve been doing at a reasonable price, a quick pace, and a high level of professionalism. It could be a friend with a strong writing background, someone you’ve networked with in your freelancing travels, or even an applicant if you choose to post an ad on a job website.
Since there are both free and paid job websites out there, you might want to start with any job websites you successfully found work through, and post accordingly. Hopefully, you’ll attract excellent candidates, and your blog will get an extra bit of promotion along the way!
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