No matter what your freelancing niche happens to be, it’s important, of course, that you always promote the best version of yourself and your work throughout the Internet. Some of you might choose to do that strictly through social media profiles, while others might focus on a combination of those as well as a (preferably) .com website. A website is more than a landing page of sorts for your portfolio, though! In order to make your website as comprehensive as possible, there are several pages that you should include.
The “FAQ” Page
Consider how you typically visit websites. Maybe you’ve come across incomplete information, or other things that you wish were presented more efficiently. Perhaps, then, you might look for a FAQ page, or even contact the website owner/company directly. Not only should this page inform, it should also give anyone who might be hesitant the confidence to hire you or make a purchase. Occasionally, you might find FAQs bundled in with the About page, speaking of which…
The “About” Page
Sometimes, when building a website, it might seem easiest to just put all of the information you want to share with your audience right there on the homepage. That can actually be more of a burden than anything, because people might get overwhelmed by having all of the information right there. It’s important to look at your website from the perspective of your intended audience. They need a clear delineation of what exactly it is that they’re looking at, and the About page is the most straightforward way to achieve this.
The Contact Page
This is probably the most important page for your freelancing website. After all, you’re not going to get freelancing gigs or sell your work unless you’re accessible! It then becomes a question of how much contact information you’d like to provide. If you do choose to include a phone number and address, for the sake of privacy, go ahead and get yourself a work phone and a P.O. box. Otherwise, email should suffice – to avoid being spammed, don’t directly list your email address. Instead, have a contact form with mandatory details such as a CAPTCHA requirement. If you have a store or an office, you might want to include a map, too.
The Recommendations/Testimonials Page
Just like with references, these are that extra seal of approval that some potential customers might really need before they go that extra step and purchase your product or hire you for a gig. However, don’t just include a first name and initial – generic testimonials will be a red flag to many. Instead, include full names and their website addresses, if they have them. You might even want to go a step further and include video testimonials.
The Blog Page
You might think that this page isn’t really all that necessary, but it is for several reasons. First of all, it’s an easy alternative to maintaining a newsletter list while sharing the same sort of information. You can simply have people follow or subscribe directly to your blog and not have to worry about physical address compliance, etc.
Additionally, it’s a good option for some visitors who might not like to share any of their email addresses, yet still bookmark your site to check in with whatever you have to say. Allowing visitors to comment (which again, you’ll have to monitor for spam) and you responding to their comments is another way to keep readers engaged and increase your relatability, which can only help to make your freelancing website as optimal as possible.
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