Perhaps it’s taken a little bit of thinking and a lot of planning, but you’ve just taken those important steps of choosing a blog name, registering your domain, and designing the layout with or without the help of the features already in your blog’s dashboard. It’s been quite the journey so far, and now you’re starting to actually write those posts. Yet, as you do so, there are still lots of questions that are probably crossing your mind, like, “Will people be reading this?” “Should I monetize my content?” “What sort of marketing approaches should I use?” Here’s some must-know information to put you on that path to blogging success…
The blogging process is segmented.
If you’ve started your freelancing blog with the intention of it becoming a source of income, it’s probably tempting to just want to get everything up and running all at once. By this, I mean writing and posting a few blog posts, and linking to either an online store of yours, or joining affiliate programs. However, it goes without saying that if you don’t have an audience, you won’t get those commissions. Don’t make the mistake of signing up for various affiliate programs, only to have your application denied because you don’t meet their minimum traffic requirements.
In order to get your blog off to the best start possible, you need to take the segmented approach. Begin by building up enough content so that search engines can start to find you. Post regularly; 2-3 times per week is a good start, then as your blog gets more established, once a week or so. Make sure you always post meaningful content, too – no fluff filled with keywords. Then, be sure to promote your posts accordingly, finally, as you establish a following, you can segue into the appropriate affiliate programs, etc. for blog monetization.
Social media is a huge piece in the marketing puzzle.
Gone are the days when SEO keywords served as their own sort of marketing, and were among the main ways to get content noticed. Nowadays, it’s about sharing posts as you create them on platforms such as Facebook, Twitter, and Pinterest. As of this writing, Pinterest is what I would suggest first, due to its strong connection to ranking well in Google results, with Twitter being second (dependent on the appropriate use of hashtags).
Facebook would probably be used best in the context of paid advertisements (which I don’t recommend for new bloggers), though sometimes pages and groups might work – that will depend on your niche. Keep your marketing balanced, in that you don’t want to go overboard with too many daily posts and pins. Also, consider the times that you post – nighttime is often the better choice for places like Pinterest and Instagram; late afternoon seems to work well for Twitter.
Don’t believe the hype: embrace patience.
While using various platforms such as Pinterest, you’ll come across many pins or other instances in which fellow bloggers claim to have earned lots and lots of money within the first month or months of blogging. They promise to tell you how they did it, provided you’ll subscribe to their newsletter, etc., or pay for their course. The truth? It takes far longer than that to start seeing any notable earnings. How long it takes will depend on your niche, how diligent you are with marketing, and any additional software/add-ons/applications you choose to (wisely) purchase.
Too many new bloggers with very promising blogs decide to quit after that first year of blogging, when in reality, it’s just after that when results can really start happening. Yes, blogging takes a lot of work, and yes, there’s a lot of patience involved. Hopefully, though, when you see the bloggers who have persevered their way to success, it’ll be enough motivation for you to keep on blogging, because you never know what great surprises are on the way!
Please note that all Fabulous Freelancer posts might contain affiliate links.