It’s something that happens to every freelance blogger, no matter their level of blogging experience: a literal loss of words and/or ideas about how to make your post interesting. You might have the title, you might have an idea of the general direction you’d like the blog post to go in, but that’s all. However, there are some general guidelines you can follow that, no matter your niche, will help you to write your best posts each and every time you set out to do so!
There’s no one definition of “best” in blogging.
When I say “best” posts, I mean posts that are the most engaging, the most likely to keep your current readers interested while simultaneously attracting new audiences. The guidelines I discuss here are kept deliberately general; you might read one (or some) of them and come up with a completely different idea that will still keep your posts optimal for your own skillset.
Consider your perspective.
Take a moment to think about why you write the way you write. Are you writing for your audience? Are you writing for yourself? I can tell you that for me, this blog is a bit of both. As a freelancer, I wanted to create a comprehensive blog to share what I’ve learned along the way with other freelancers. At the same time, I wanted to educate myself more about what is current and what is possible in the freelancing world.
It’s all in the formatting.
When you have a clear idea of your writing motivations, then you can really start putting together a longterm blogging plan in terms of posting frequency, word count goals, etc. Creating valuable content is, of course, the most important thing, but of equal importance is how it’s presented.
Long paragraphs do not a best blog post make. Instead, split content up into shorter paragraphs, since more white space in the presentation leads to better information retention. Since it’s an unfortunate fact that many readers just scan content, you should also consider utilizing subheadings, bulleted lists, and, of course, pictures.
Put a new spin on old content.
This might not necessarily work as well for you newer bloggers out there who don’t have as many posts. If your blog is more established, though, revisit some of your older posts and update them if you can. Naturally add a couple of keyword phrases, some of the visual elements that we’ve already discussed, and perhaps even some thoughtful affiliate links if your blog traffic is high enough.
You might also want to just scroll through your blog titles and see if those, on their own, inspire new ideas for posts. As you write, be ever-mindful of any plagiarism or too-similar-content concerns. I, for example, like to run each new post through the Plagiarism Checker by Small SEO Tools.
Above all, don’t “stress-blog,” meaning that you shouldn’t put undue pressure on yourself to create content just for the sake of it. That only leads to what you’re trying to avoid in the first place – a haphazard, basic blog post. Instead, pace yourself, blog about the things you know and love, or want to learn about; that, in itself, can regularly lead to your best work.
Please note that all Fabulous Freelancer posts might contain affiliate links.