Most freelancers would probably agree with me when I say that having a website is an important part of the puzzle when it comes to showing the world what we can do. It’s our virtual business card, that extra something we put on our resumes and feature in our contact information. Understandably, then, we should want our websites to be at their best in terms of content and appearance. Read on for some commonly made mistakes to avoid when creating and managing your freelancing website.
Important information isn’t front and center.
This one might seem obvious, but if you’re focused on creating content in general, some important aspects might get overlooked or placed in obscure subpages. For example, if you have a physical address that serves as an office or studio, and that location is open to the public, make sure it’s not just listed on your About page; it should ideally be on the homepage, or every page as header or footer content.
If, beyond the basics like contact information, you’re not too sure what should be considered the most important content, look at your website from a visitor’s perspective. What would you want to see first, and what menus, sidebars, etc. would be the most efficient way of displaying that information? Which brings us to another potential website error…
Your website has no display versatility.
Gone are the days when websites were strictly viewed via PCs or laptops. Thanks to smartphone technology, many people are mostly browsing the Internet via their phones. The thing is, your website might or might not be mobile-compatible. If it is, visitors will see your website in much the same way that they would if they were using a computer. If it isn’t, then it will be displayed haphazardly.
The good thing is, lots of website themes are mobile-compatible. If you have questions about whether your website does display well on mobile devices, its status might be mentioned directly on your administrative dashboard, or you can contact your host’s support team.
You’ve let defaults dominate.
No matter where you register/set up your website, the theme you choose will have a bunch of preloaded defaults, be those colors, fonts, photos, etc. If you’re not particularly skilled at website design, then you’re probably going to want to keep most of those elements in place – not a good idea. Your website won’t really be you – it’ll be too artificial, and might even look sloppy, especially if you replace some defaults and not others.
Nowadays, it’s easier than ever to change various website elements, no matter the level of experience. So, with a little research, practice, and time, replace defaults with the photos, fonts, colors, and layout that really represent who you are. Your audience will appreciate your website all the more for it.
For more information about this topic, be sure to check out Aaron von Frank’s post, “Eight Website Mistakes That Can Hinder Your Success.” https://wordpress.com/go/build/website-mistakes/
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