If you’re a freelancer who’s been working in a certain niche/s for some time, then it only makes sense that you want to vary the way in which you market your professional skills. Sure, you could strictly focus on paying other people to do that for you in the form of ads, or even having an agent, but audiences are more interested in what’s immediate, and what’s relatable. There’s no better way to attract engaged audiences to your freelancing business than by sharing your expertise in the form of an eBook.
Be purposeful from the beginning to the end.
The best thing about eBooks can also be its worst thing: their accessibility. Having such a saturation of information out there can, unfortunately, inevitably result in people purchasing books that have promising titles and descriptions, only to find “nothing new” content rehashed from other books or programs, whose authors churned out content for the sake of earning a residual/affiliate income.
Internet best practices are getting better and better at stopping these sorts of eBooks in their tracks. Yet, this all brings to light the fact of how it’s more necessary than ever to create original, purposeful content from the first page, right through to the last. People want resources, they want honesty – they don’t want a bunch of marketing jargon thrown in for good measure.
Tip: think about the best story you’ve ever told. How did you go about sustaining the interest? Make a plan to write your eBook like you told that story – you might even want to actually verbalize aspects of it, record what you say, and then type them out, filling in citations and/or resource links as you go.
Don’t sacrifice details for the sake of being succinct.
Forget the usual rule of writing under the assumption that the content will only be scanned for the most pertinent information. Those who are willing to pay for eBooks are going to want a return on their investment, be that in the form of money, knowledge or (ideally) both. So, make sure you don’t leave anything out – just be sure to break content up in shorter paragraphs, with the occasional (and applicable) picture along the way.
Make sure you’ve got some followers already.
Email subscribers, social media and/or blog followers…make sure you have at least some (real ones, not bots) to start out with – it’ll make the marketing process so much easier. After all, it only takes a couple of highly engaged followers with large audiences of their own to see your “Check out my new eBook” post, share it, and organically grow your reach.
Take the “yours and theirs” approach.
Since we’ve already established that readers respond best to content they can relate to, then it only makes sense that you should write the eBook from their perspective. How? Let’s say that you’re a freelancer who’s “made it” by flipping websites. When you started, what did you wish the professionals told you? What did you learn that eventually got you to where you are now? Genuinely helping people out can only benefit you in the long run. With good content comes good reviews, and the potential to see your freelancing career flourish in ways you never thought possible!
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