How Freelancers Can Impress Potential Clients

Whether you’re cautiously starting out on your freelancing path, or have acclimated to your chosen niche, there are a couple of things you need to keep that momentum going. Always be in a state of learning and adapting to what’s current. Build upon each and every freelancing experience, creating a solid portfolio chain. Although past accomplishments are important, impressing potential clients has as much to do with who you are now, and what you hope to achieve.

Don’t crumple in fear of competition.

Freelancing sometimes requires an adventurous mindset when it comes to applying for jobs. Competition will always be part of the freelancing world – and indeed, most careers – so why stress out when you can stand out and show why you’re the best candidate? You’ve got to approach every employment opportunity with a confident mindset, pushing fear so far back into your freelancing periphery that it’s officially no more.

So, let’s say that you’ve decided to apply for a freelancing gig that you might or might not have enough experience for. First of all, this bravery in itself might actually sometimes be impressive to possible clients, provided that you artfully word your cover letter. In addition to highlighting key strengths that are most applicable to this particular opportunity, you must convey a sincere appreciation for what the client is trying to achieve. This thoughtfulness can’t help but make clients pay attention.

Be a positive, pragmatic problem-solver

Yes, clients look for aptitude, but they also look for attitude – the good kind (excuse the slight pun). Just as no one likes working with difficult people in a traditional office setting, so too do clients filter out applications/queries from people who convey a less than ideal approach.

Timidity, brusqueness, entitlement – these are traits that just do not work (oh, another pun). In fact, because this is freelancing, it’s all the easier to terminate contractual obligations. You don’t have to overdo the positivity as if you were in a musical revue or something, just be rationally upbeat.

It’s a given that clients want to hire freelancers that provide consistency and creativity, but it’s just as important to be able to work on autopilot, so to speak. If you’re able to resolve technical issues without involving management, or have a keen eye for pointing out discrepancies in content, etc. (above and beyond traditional editing roles), then you’ve just entered the realm of quality assurance. Clients often prefer to hire freelancers who prove themselves to be dependable in these ways. You’ll earn a solid reputation that can open doors for you as you segue from one freelancing gig to the next.

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