There are those who would argue that starting a blog isn’t really the biggest deal – after all, there are free blogging platforms, built-in templates…it’s an easy process, right? No, no it isn’t! In fact, blogging is, I like to think, for the brave – those who like to share their thoughts unabashedly and promote their work in meaningful, informative ways. Serious bloggers know how it takes designing, planning, networking, and promotion to keep their blogs going, all in the quest for a happy, engaged audience.
Wouldn’t it be great if you could happily blog along, knowing that there were always going to be lots of people reading? Yes, yes it would. Alas, though, unless you’ve been blogging for years and/or are a celebrity of some sort, it’s going to take some time and effort to get to that point, but you CAN get there!
There’s no one route to take.
Despite what Internet entrepreneurs might tell you in their eBooks and courses, there’s no one formula for attracting an audience. Sure, back when the Internet was first getting started, it was easier to predict what could work. It was all about keyword density, which could make or break your chances of ranking within the first couple of pages on search engines. Then, algorithms changed, SEO writers found work drying up, yet overall search results improved – the detractions and benefits balanced each other out.
Pinterest become the place for bloggers to attract audiences. Yet, just like the old days, group boards and results were being populated by a little great content, and a lot of fluff. So, you guessed it, those algorithms starting changing, and statistics for even the most established bloggers tanked, forcing everyone who relied on that route of getting an audience to go back to the drawing board.
What always works…
In my experience, and all promotional tactics aside, there are several things that always work when it comes to attracting an audience.
- Writers might want to share what they know, but as bloggers they must also share what people need. After all, that’s why people use search engines in the first place: they’re looking for answers, solutions, etc. Ideally, you have a blog that’s people can use as a resource, while at the same time is based on a topic you like and know about anyway.
- Keep things simple, and original. Blog as if readers don’t have the greatest attention spans, and make sure content is in your own unique voice.
- Blog regularly – by this, I mean at the very least once per week. Thankfully, many platforms have a scheduling tool to help with this aspect.
- Don’t overwhelm your audience by making them sift through lots of graphics and/or ads before they can actually get to your content! Research font pairings, color choices, and layouts to figure out a balance between creativity and readability.
Finally, recognize that it takes more than a few well-crafted posts to earn blogging credibility. An audience isn’t just going to start showing up – that’d be like planning a party and telling precisely no one about it. You need to start thoughtful conversations on other blogs, social media, etc. that show your expertise and willingness to learn from others.
It’s a big blogging world out there, which can mean either a frustrating or enlightening blend of competition and opportunity. Stay focused on persevering, carefully cultivate your network, and above all, be authentic.
Please note that all Fabulous Freelancer posts might contain affiliate links.